About Us

ABOUT US

OUR STORY

Heartland Footwear was founded in 2010 by a dedicated team of footwear specialists and business leaders with one goal in mind, to make a better boot for the hard working people of America. Flash forward to today, Heartland Footwear has become an industry leader in the manufacturing and distribution of PVC & Rubber blended boots. They're known as The Better Boot Company, because they have tested and perfected materials ranging from rubber to PVC compounds, thermoplastic elastomers and a wide variety of alloys for waterproof footwear; and are one of the top producers in their market providing advanced design, ergonomic comfort, and durability for the protective footwear industry. After years of investment, Heartland operates 6 state-of-the-art production lines in their manufacturing facility, and we do it all right here, in the USA.

Heartland is a team comprised of hard-working people providing the best-quality boots for other hard-working people, and brings more than a century of expertise to product, development, design, production, quality control, and customer service. All of this, is your assurance of quality.

WHO WE ARE

Designed and Assembled in America

Our Injection molded PVC and Rubber Blend products are made right here, in the USA - Smack dab in America's Heartland in South Bend, IN. This allows our customers to enjoy cost effective freight and timely shipping. We source domestically where feasible and possible; where not we utilize imported components.

Injection Molded & Little Waste

The heart-beat of Heartland Footwear is in our 6 injection molding production lines that run 24 hrs day. Our revolutionary production system is a highly scientific machine that seamlessly molds our boots, greatly reducing the amount of waste or errors in the process.

Best Boot Making Team in the World

On top of everything that makes Heartland Footwear great we have the best boot making team in the world, led by our founder and chief bootmaker Afshin Enshaie. Afshin has spent decades in the footwear industry helping put a lot of boot companies on the map with their superior engineered products, and now he's at the helm of the Heartland ship. Our team has over 50 years’ experience making boots, ensuring our market leading quality.

OUR TEAM

Hal Sullivan Jr. - CEO

Hal Sullivan Jr. - CEO

Owner, chairman of board. Harold (Hal) Sullivan brings an incredible amount of business management and financial analysis experience to the head of Heartland Footwear. With a Bachelor’s degree in Economics & Accounting from Holy Cross College in Worcester MA, a Masters of Management Finance from the Kellogg Graduate School of Management, and 25 years as a partner at Ernst & Young - Hal has all the tools to lead Heartland to success. Broad based business executive with accounting, finance, strategy and general management background.

Afshin Enshaie - Owner & Co-Founder

Afshin Enshaie - Owner & Co-Founder

As a graduate of the University of Rhode Island with a Bachelor of Science in Electrical Engineering. Afshin has spent the last 30 years working with some of the top brand names in the industry, assisting with and directing manufacturing facility set ups, assembly line integration, and optimizing work flow. Afshin is known in the boot industry as a trail blazer and a beacon of knowledge and experience. Afshin brings all his expertise to the helm of our manufacturing process, assuring the highest-quality product.

Joseph Belting - Director of Finance

Joseph Belting - Director of Finance

Joseph Belting's extensive experience working with various sized for-profit corporations and several not-for-profit organizations in the South Bend area brought him to Heartland as the Director of Finance. With his knowhow and attention to detail he quickly began implementing upgrades including a system conversion. Joseph earned a BBA from the University of Notre Dame and is a member of the Indiana CPA Society.

Joseph Marra - Industrial Sales Manager & Key Accounts

Joseph Marra - Industrial Sales Manager & Key Accounts

With experience in Heartland's customer service/compliance, Joseph Marra brings a wealth of company knowledge, and desire to take the company to new heights. Now head of industrial sales, Joseph carrys the Heartland name, by land or by air, to food processing facilities, chemical plants, and construction companies - keeping pace with the growing demand and to further his understanding of the market and its changes. He holds a B.B.A. from Marymount University.

John Callanan - Strategic Advisor (Retired)

John Callanan - Strategic Advisor (Retired)

John is an accomplished senior footwear executive with an excellent record of leading both mid-sized global manufacturing and sales organizations to new levels of sales and profitability. With a strong business and sales acumen coupled with a passion for continuous improvement - John's knowledge is pivotal for Heartland's continued success.

OUR DIFFERENCE

COMFORT

COMFORT

Long hours on your feet comes as standard. We take the hurt away by putting extra emphasis on comfort and support.

DURABILITY

DURABILITY

Your feet need a fortress. Heartland Footwear's products are built to withstand a barrage of chemicals, oils, fats, and acids.

PROTECTION

PROTECTION

Safety is your top concern, we understand that. With steel toes, steel shanks, and highly engineered outsoles...your safety is in good hands.

TRACTION

TRACTION

We know the ins and outs of outsole science. Made with evacuation properties for an extra secure grip to any surface.

Contact Us

Heartland Footwear Inc.
701 W Chippewa Ave #100,
South Bend, IN 46614

Phone: +1 574-807-5252

sales@heartlandfootwearinc.com