Who We Are

Heartland Footwear, America’s Boot Company, is the leading USA producer of injection molded waterproof boots. Heartland produces a wide product line of boots for industrial, retail, and individual use providing a range of capabilities including safety, durability, hygene, and comfort benefits. Our manufacturing is highly automated locally producing a cost effective product in South bend IN, and available throughout the united States. We enhance our customer’s work and leisure experiences with high quality, cost effective waterproof boots that are fit for purpose in multiple work and outdoor environments.

Heartland Footwear was founded in 2010 by a dedicated team of footwear specialists. Our goal is the same today: to provide advanced design, ergonomic comfort, and durability for the protective footwear industry. We are headquartered in America’s heartland – South Bend IN. We are hard-working people providing the best-quality shoes for other hard-working people. Our team brings more than a century of expertise to product, development, design, production, quality control, and customer service.


To produce and market high quality, cost effective boot solutions delivering safety, durability, hygiene, comfort, and cost effectiveness to enhance our customer’s work and leisure experiences with boots that are fit for purpose in indoor and outdoor environments, as well as, work and leisure environments. To achieve this Heartland continuously develops highly automated production at our South Bend, IN factory.


To enhance our customer’s work and leisure experiences ANYTIME AND ANYWHERE.


QUALITY in all aspects of our engineering, production, fulfillment, and service activities.

INTEGRITY in the products, service and solutions we offer.

SERVICE at the highest level for all of our customers and stakeholders.

INNOVATION in the customer boot solutions and benefits we choose to offer.

Heartland Leadership

Harold W. Sullivan, Jr.

Owner, chairman of board.US based Industrial and retail PVC and PU boots. Produce and market Made in America boots selling through distributors, big box retailers, and online.

  • BA/BS Economics & Accounting Holy Cross College, Worcester MA
  • Masters of Management Finance Kellogg Graduate School of Management
  • passed CPA 1978; passed CMA 1979; passed CFA 1986
  • was ASA certified in business valuation 1988
  • Served as adjunct professor of Finance at Kellogg Graduate School of Management time to time from 1990 to 2011.

John Callanan (vice president of sales)

Accomplished senior footwear executive with an excellent record of leading both mid-sized global manufacturing and sales organizations  to new levels of sales and profitability. Strong business and sales acumen coupled with a passion for continuous improvement. Passionate change agent who leverages an entrepreneurial business drive and strong process orientation and implementation skills. Proven record of leading sales efforts to pursue new markets. Adept at executing cost-conscious solutions in competitive business environments.

  • Strategic Planning
  • Budget/P&L Development
  • Team-Building
  • Sales & Marketing
  • International Enterprise Operations
  • Mergers & Acquisitions
  • Market Management
  • Turnaround/Start-up Initiatives
  • New Product Development

Afshin Enshaie (president)

brings more than 20 years of experience as an operations and engineering professional. He earned his B.S. in Electrical Engineering from Rhode Island University.