Who We Are

Heartland Footwear, America’s Boot Company, is the leading USA producer of injection molded waterproof boots. Heartland produces a wide product line of boots for industrial, retail, and individual use providing a range of capabilities including safety, durability, hygene, and comfort benefits. Our manufacturing is highly automated locally producing a cost effective product in South bend IN, and available throughout the united States. We enhance our customer’s work and leisure experiences with high quality, cost effective waterproof boots that are fit for purpose in multiple work and outdoor environments.

Heartland Footwear was founded in 2010 by a dedicated team of footwear specialists. Our goal is the same today: to provide advanced design, ergonomic comfort, and durability for the protective footwear industry. We are headquartered in America’s heartland – South Bend IN. We are hard-working people providing the best-quality shoes for other hard-working people. Our team brings more than a century of expertise to product, development, design, production, quality control, and customer service.


To produce and market high quality, cost effective boot solutions delivering safety, durability, hygiene, comfort, and cost effectiveness to enhance our customer’s work and leisure experiences with boots that are fit for purpose in indoor and outdoor environments, as well as, work and leisure environments. To achieve this Heartland continuously develops highly automated production at our South Bend, IN factory.


To enhance our customer’s work and leisure experiences ANYTIME AND ANYWHERE.


QUALITY in all aspects of our engineering, production, fulfillment, and service activities.

INTEGRITY in the products, service and solutions we offer.

SERVICE at the highest level for all of our customers and stakeholders.

INNOVATION in the customer boot solutions and benefits we choose to offer.

Heartland Leadership

Harold W. Sullivan, Jr. – CEO

Owner, chairman of board.  Harold (Hal) Sullivan brings an incredible amount of business management and financial analysis experience to the head of Heartland Footwear.  With a Bachelor’s degree in Economics & Accounting from Holy Cross College in Worcester MA and a Masters of Management Finance from the Kellogg Graduate School of Management, Hal has all the tools to lead Heartland to success.

  • BA/BS Economics & Accounting Holy Cross College, Worcester MA
  • Masters of Management Finance Kellogg Graduate School of Management
  • passed CPA 1978; passed CMA 1979; passed CFA 1986
  • was ASA certified in business valuation 1988
  • Served as adjunct professor of Finance at Kellogg Graduate School of Management time to time from 1990 to 2011.

Afshin Enshaie

Afshin is a graduate of the University of Rhode Island with a Bachelor of Science in Electrical Engineering.  Since graduating, Afshin found himself in the footwear industry and has since dedicated his life to the innovation of developing manufacturing lines for the boot and footwear industry.  Throughout his 30 years in the business, Afshin has worked with some of the top brand names in the industry, assisting with and directing manufacturing facility set ups, assembly line integration, and optimizing work flow.  In 2010 Afshin came aboard Heartland Footwear and helped take the company to new heights.  Afshin is known in the boot industry as a trail blazer and a beacon of knowledge and experience.  Afshin at the helm of our manufacturing process is your assurance of the highest-quality product.

Joseph Marra (National Accounts Manager)

Joseph Marra joined Heartland Footwear in 2016 in a customer service/compliance role, and quickly grew within the company due to his knowledge, and desire to take the company to new heights.  Joseph is now head of industrial sales, carrying the Heartland name to food processing facilities, chemical plants, and construction companies.  On top of managing Heartland’s large company accounts, Joseph is always on the go, by land or by air, to keep pace with the growing demand and to further his understanding of the market and its changes.  He holds a B.B.A. from Marymount University.

John Callanan (Former Executive Vice President of Sales)

Accomplished senior footwear executive with an excellent record of leading both mid-sized global manufacturing and sales organizations  to new levels of sales and profitability. Strong business and sales acumen coupled with a passion for continuous improvement. Passionate change agent who leverages an entrepreneurial business drive and strong process orientation and implementation skills. Proven record of leading sales efforts to pursue new markets.