Hal Sullivan serves as CEO focusing on delivering the very best customer and user experience to the customers we serve. Hal is passionate about delivering all aspects of our value proposition - quality, reliability of supply, responsive customer service, comfort, durability, and protective, slip resistant, and waterproof when and where our customers require. Hal has a Bachelor’s degree in Economics & Accounting from Holy Cross College in Worcester MA, a Masters of Management Finance from the Kellogg Graduate School of Management, and before Heartland served 22 years as a partner at Ernst & Young.

Afshin serves as Chief Bootmaker focusing on producing better boots. Afshin is passionate about designing, producing and supplying the very best boots for our customers, users, and their environments providing the protection they require. Afshin has spent the last 30 years making the top branded boots in the industry. He has been a trail blazer and a beacon of knowledge and experience in the boot industry, having designed and set up the leading boot making facilities, machines, assembly lines, and work flow processes. Afshin is a graduate of the University of Rhode Island with a Bachelor of Science in Electrical Engineering.

Joseph serves as Heartland’ Executive Vice President of Sales. He joined Heartland in 2013 and has learned the boot business from the bottom up in roles ranging from customer service, logistics and fulfillment; compliance, quality, and field sales advancing to his current sales leadership role. He is passionate about presenting our value proposition to customers and end users; supporting our leading customer’s boot programs; and, leading the growth of our brand. He also directly works with some of the largest retailers & industrial PPE suppliers in the US to reliably support many of the leading boot programs throughout North America. Joseph holds a Bachelor’s degree in Business Administration from Marymount University and multiple Project Management and Sales certifications.

Mary serves as Heartland’s Director of Finance overseeing accounting, treasury, reporting, systems and technology, and key administration functions. Mary is passionate about continuously improving Heartland’s business processes, and the effectiveness with which customer requirements are met and resolved. Mary has spent many years working in manufacturing and their challenges of product costing, inventory, systems, budgeting and financial reporting. She is a graduate of Ball State University with a BS in Accounting/MIS.

Colby serves as Heartland’s Executive Vice President Industrial Sales. Colby’s main passion is in working with customers to create program’s delivering safe environments for their most important asset – the people who do the work. Colby has been in the Safety and PPE industry for 10 years partnering with all types of customers ranging from Fortune 500 companies to mom and pops to deliver safety. He also enjoys helping our distributor partners grow their business by showing value to their customers. He studied Business Administration at University of North Alabama and holds a QSSP and OSHA 10 certification. 

John serves as an advisor providing insight and strategic advice on Heartland’s markets, products, and customers. He is passionate about all thing’s footwear, and the growth in Heartland’s market presence. He is an accomplished senior footwear executive with a 40 + year record of leading both mid-sized global manufacturing and sales organizations.