Heartland Footwear was founded in 2010 by a dedicated team of footwear enthusiasts with one goal in mind, to make a better boot for the hard working people of America.
Since then, we’ve become an industry leader in the manufacturing and distribution of PVC & Synthetic Rubber blended boots. We’ve tested and perfected materials ranging from rubber to PVC compounds, thermoplastic elastomers and a wide variety of alloys for waterproof footwear; and are one of the top producers providing advanced design, ergonomic comfort, and durability for the protective footwear industry.
After years of investment, we operate 6 state-of-the-art production lines in our manufacturing facility, and we do it all right here, in the heart of the USA.
Made in the USA
Our Injection molded PVC and Rubber Blend products are made at our South Bend, IN factory smack dab in the middle of the USA. This provides us with a skilled American workforce reliably producing the highest quality boots, and allows our customers to enjoy cost effective freight and timely shipping. We source domestically where feasible and possible; where not we utilize globally imported materials and components.
A Century of experience and focus on quality
Heartland is a team comprised of hard-working people providing the best-quality boots for other hard-working people, and brings more than a century of expertise to product, development, design, production, quality control, and customer service. All of this, is your assurance of quality, and access to our reliable supply of boots.
Industry-Leading Reliability of Supply
With our capacity of 2.4 million pairs we are able to produce almost 50,000 pairs each week allowing us to continually support customers, fill orders and maintain safety stock. Our long-term established supplier relationships allow us to be in a position to produce all orders and forecasted program demand on the horizon.
Meet The Best Boot Making Team in the World
Our team has over 50 years’ experience making boots, ensuring our market leading quality.
Harold (Hal) Sullivan
Owner, Co-Founder, CEO
Hal Sullivan serves as CEO focusing on delivering the very best customer and user experience to the customers we serve. Hal is passionate about delivering all aspects of our value proposition - quality, reliability of supply, responsive customer service, comfort, durability, and protective, slip resistant, and waterproof when and where our customers require. Hal has a Bachelor’s degree in Economics & Accounting from Holy Cross College in Worcester MA, a Masters of Management Finance from the Kellogg Graduate School of Management, and before Heartland served 22 years as a partner at Ernst & Young.
Owner & Co-Founder, Chief BootMaker
Afshin serves as Chief Bootmaker focusing on producing better boots. Afshin is passionate about designing, producing and supplying the very best boots for our customers, users, and their environments providing the protection they require. Afshin has spent the last 30 years making the top branded boots in the industry. He has been a trail blazer and a beacon of knowledge and experience in the boot industry, having designed and set up the leading boot making facilities, machines, assembly lines, and work flow processes. Afshin is a graduate of the University of Rhode Island with a Bachelor of Science in Electrical Engineering.
Executive Vice President Industrial Sales
Colby serves as Heartland’s Executive Vice President Industrial Sales. Colby’s main passion is in working with customers to create program’s delivering safe environments for their most important asset – the people who do the work. Colby has been in the Safety and PPE industry for 10 years partnering with all types of customers ranging from Fortune 500 companies to mom and pops to deliver safety. He also enjoys helping our distributor partners grow their business by showing value to their customers. He studied Business Administration at University of North Alabama and holds a QSSP and OSHA 10 certification.
Executive Vice president Sales
Joseph serves as Heartland’ Executive Vice President of Sales. He joined Heartland in 2013 and has learned the boot business from the bottom up in roles ranging from customer service, logistics and fulfillment; compliance, quality, and field sales advancing to his current sales leadership role. He is passionate about presenting our value proposition to customers and end users; supporting our leading customer’s boot programs; and, leading the growth of our brand. He also directly works with some of the largest retailers & industrial PPE suppliers in the US to reliably support many of the leading boot programs throughout North America. Joseph holds a Bachelor’s degree in Business Administration from Marymount University and multiple Project Management and Sales certifications.
John serves as an advisor providing insight and strategic advice on Heartland’s markets, products, and customers. He is passionate about all thing’s footwear, and the growth in Heartland’s market presence. He is an accomplished senior footwear executive with a 40 + year record of leading both mid-sized global manufacturing and sales organizations.