Hal Sullivan serves as CEO focusing on delivering the very best customer and user experience to the customers we serve. Hal is passionate about delivering all aspects of our value proposition - quality, reliability of supply, responsive customer service, comfort, durability, and protective, slip resistant, and waterproof when and where our customers require. Hal has a Bachelor’s degree in Economics & Accounting from Holy Cross College in Worcester MA, a Masters of Management Finance from the Kellogg Graduate School of Management, and before Heartland served 22 years as a partner at Ernst & Young.

Afshin serves as Chief Bootmaker focusing on producing better boots. Afshin is passionate about designing, producing and supplying the very best boots for our customers, users, and their environments providing the protection they require. Afshin has spent the last 30 years making the top branded boots in the industry. He has been a trail blazer and a beacon of knowledge and experience in the boot industry, having designed and set up the leading boot making facilities, machines, assembly lines, and work flow processes. Afshin is a graduate of the University of Rhode Island with a Bachelor of Science in Electrical Engineering.

Joseph serves as Heartland’ Executive Vice President of Sales. He joined Heartland in 2013 and has learned the boot business from the bottom up in roles ranging from customer service, logistics and fulfillment; compliance, quality, and field sales advancing to his current sales leadership role. He is passionate about presenting our value proposition to customers and end users; supporting our leading customer’s boot programs; and, leading the growth of our brand. He also directly works with some of the largest retailers & industrial PPE suppliers in the US to reliably support many of the leading boot programs throughout North America. Joseph holds a Bachelor’s degree in Business Administration from Marymount University and multiple Project Management and Sales certifications.

John serves as an advisor providing insight and strategic advice on Heartland’s markets, products, and customers. He is passionate about all thing’s footwear, and the growth in Heartland’s market presence. He is an accomplished senior footwear executive with a 40 + year record of leading both mid-sized global manufacturing and sales organizations.

As a proud veteran of the United States Air Force, Brandon has developed a strong foundation in leadership, teamwork, and strategic planning. His dedication and performance led to promotion as Tactical Team Leader, where he honed his skills in coordinating complex operations and ensuring the safety and effectiveness of his team. Transitioning from military service to the corporate world, Brandon has pursued a passion for marketing, obtaining a variety of certifications in marketing and Google analytics. His expertise is to drive awareness and sales for Heartland Footwear through innovative marketing strategies and targeted projects. Brandon's unique blend of military discipline and marketing acumen allows him to approach challenges with a strategic mindset, ensuring that Heartland Footwear not only meets but exceeds its goals.